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As we shut out the 12 months, it’s official: The Twitter we as soon as knew is lengthy gone. Elon Musk’s reinvention of the platform, from its identify all the way down to its core options, has rendered it almost unrecognizable to customers. The lead writers of this text, Tom Nichols and Lora Kelley, have every frolicked considering and writing about X, in addition to posting and lurking on the platform. I chatted with them just lately about Musk’s murky logic and the brand new web period he’s by accident ushered in.
First, listed below are three new tales from The Atlantic:
‘It Nonetheless Has a Kitchen’
Isabel Fattal: Do both of you name it X? Does anyone name it X?
Tom Nichols: No one I do know calls it X. What silly branding, to go on the web with one thing known as X. It’s like Musk simply doesn’t perceive the location that he purchased—I feel that’s been an issue from day one. Musk wished the brand new Twitter to be similar to the outdated Twitter, besides it will be a spot the place he and all of his pals are cool.
Lots of people use the metaphor of a playground, however it’s like strolling into a celebration in an house constructing, and other people aren’t laughing at your jokes, so you purchase the entire constructing and say, That is my house now, and I personal the constructing, and you must like me and snicker at my jokes.
Lora Kelley: Musk made modifications to the algorithm to assist his personal posts get extra engagement, in line with reporting earlier this 12 months. He desires it to be the place the place he’s the funniest man.
One thing I’ve heard comic pals say prior to now is: Should you’re doing a stand-up set and the viewers isn’t laughing, it’s not that there’s one thing mistaken with the viewers. There’s one thing mistaken with the jokes that you just’re telling. I feel Elon Musk is making an attempt to make use of his billions of {dollars} to reorient that logic, and it’s probably not working.
Isabel: Inform me the way you every use Twitter (uh, X) proper now.
Tom: I don’t use Twitter professionally as a lot as I do to publish cat photos and speak about classic tv and swap nerdy recommendations on gaming. I do publish tales from The Atlantic, and I do push my books each probability I get. However I first got here to Twitter years in the past, once I was a professor, and, as an educational, I had many different assets for substantive conversations—so Twitter was principally about political arguments whereas posting little life bits right here and there.
Lately, my political engagement with the platform has dropped considerably, as a result of it’s too tiring to should wade via all of the crap.
Isabel: Have you ever had a productive political debate on Twitter prior to now six months?
Tom: No. Should you had requested concerning the previous six years, I might have stated sure.
Lora: I’m largely a lurker at this level. I used to be by no means the most important Twitter consumer; I’ve at all times used it to share article hyperlinks and do some reporting. I do have this thread of anthropomorphic tooth, my most interesting expression of Twitter use.
Tom: I’ve not seen this. Is that this one thing I want?
Lora: Sure!
Isabel: At this level, Twitter isn’t a lot use for dependable information, however there was a time when customers have been counting on the platform for information updates—possibly an excessive amount of. Do you assume that an overreliance on Twitter for information was a mistake even within the pre-Musk period?
Tom: It was at all times a mistake to rely solely on Twitter for information. But it surely was actually helpful. I’ll truly say a advantage of Twitter being much less helpful for information, which is that it doesn’t enable folks to reside within the second of a nationwide disaster all day. They really should unplug.
Lora: I agree with Tom that relying solely on Twitter for information, to the extent that folks have been doing that, was a mistake. However I did discover it helpful to listen to straight from individuals who have been dwelling via information occasions—the day-to-day experiences of dwelling on this nation throughout instances of change. I used to seek out sources for articles on Twitter, however it’s gotten much less helpful since Musk made modifications to options corresponding to search and DM.
It’s a disgrace that that’s gone. However the web site has gotten so dangerous currently that it’s simple to idealize what it was like earlier than Musk took over. Individuals have been being harassed and sharing all types of bizarre, funky info again then, even when the proprietor of the location wasn’t personally pointing customers to this info.
Isabel: We all know that the platform has misplaced a few of its customers underneath Musk. Do you assume we might see a mass exodus within the coming months?
Tom: All good events find yourself within the kitchen, with a small group of individuals which are having a number of enjoyable as a result of they’ve moved away from all the pieces. Twitter nonetheless has a kitchen; you’re nonetheless linked to the folks you have been linked to 5 years in the past or three years in the past. Once in a while, some uninvited doofuses drunkenly stumble via. However by and huge, we’re nonetheless having enjoyable, simply with a smaller group.
We haven’t hit the purpose the place everyone leaves, however there are actually a number of locations to go in the identical constructing: Bluesky, Threads. It was once that Twitter was just about the one place within the constructing the place there was a superb celebration. Now the celebration’s dispersed. That’s all Musk actually achieved: reminding people who there are different choices, and making it conceivable for different platforms to choose up the slack.
Lora: I do assume that this has been a present to Meta and Mark Zuckerberg. It’s ironic: Lots of people are flocking to Threads, however a couple of years in the past, lots of people within the media and generally wouldn’t have flooded to a Zuckerberg-operated product.
Tom: Elon Musk has achieved the unimaginable: He’s made folks assume nicely of Mark Zuckerberg.
Isabel: How do you every strategy the concept of leaving X? Is there one line the platform might cross that might make it unimaginable to remain?
Tom: The individuals who depart annoy me, as a result of they’re just like the individuals who say, “If Trump’s reelected, I’m transferring to Canada.” You don’t clear up something by going anyplace. You keep and also you voice your objections, and also you talk with the folks that you just wish to talk with.
The one factor that might kill off Twitter is that if Musk removes the block perform. Then I feel everybody must depart, as a result of it will turn into unmanageable.
Lora: For me, it may be much less of a dramatic “I’m quitting and by no means coming again” and extra of a decline in my utilization, which has already been occurring. As somebody who writes about these matters, it’s attention-grabbing for me to regulate issues, however I’m already discovering the location much less helpful.
Tom: We’re by no means going to get to the top of Twitter, however we’re on the finish of Twitter as probably the most influential social-media web site. I additionally assume that might change. If Musk have been to depart and grown-ups have been again accountable for Twitter, Twitter might truly come again.
Lora: I additionally surprise if the period of those large, dominant social-media corporations is winding down, particularly for youthful customers who’re coming of age on the web. For a couple of years now, a number of youthful folks have been transferring towards direct messages, group messages, and smaller-format social-media experiences fairly than posting to the world on a feed.
Tom: In that sense, Musk broke the spell. He taught people who they will reside with out deep engagement on social media.
Associated:
Night Learn
Why Black Jesus Made My Grandmother Uncomfortable
By A.J. Verdelle
Once I was a tween, and simply starting to be aware concerning the giving of items, my sisters and I have been Christmas purchasing at one of many festive pop-up markets in our nook of the town. We discovered a stellar reward for certainly one of our grandmothers, which we knew for positive she would love …
By her personal cautious design, Ma Jones was the personification of Black matriarchy: loving, hovering, caring, devoted virtually to the purpose of martyrdom. She labored three jobs not for herself, however for the household; not for herself, however for our future. Not certainly one of us doubted that she modeled herself after Jesus—his behaviors, his beliefs …
We discovered a portray of Jesus who was as chocolate brown as Ma Jones. I can nonetheless see her—darkish pores and skin ringed with knowledge strains, displaying age in the identical means as timber …
When gift-giving time got here, my sisters and I labored as a crew to ceremonially reveal our studiously chosen current. Our grandmother seemed on, smiling. We rigorously unsheeted our Jesus, and we watched our grandmother as recognition slowly dawned … Our grandmother turned and left the room, holding her hand over her mouth. Sacrilege!
Extra From The Atlantic
Tradition Break
Watch. The Colour Purple (in theaters) finds its personal rhythm in a tear-jerking and exultant epic.
Learn. Condolence, a brand new poem by L. A. Johnson:
“After the store-bought Christmas / dinner was ordered bought / picked up by me and offered on / ceramic dinner plates as a result of / it’s Christmas in spite of everything.”
Katherine Hu contributed to this text.
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