Hailey Bieber is synonymous with a complexion that appears like it’s bathed in precise dew and balmy swipes of cream blusher that mesh seamlessly to the pores and skin. An early adopter of 2024’s glazed blush development, Hailey’s Instagram feed is awash with examples of hydrating blush sitting atop liquid highlighter.
She additionally single handedly ushered in final summer season’s strawberry lady aesthetic with a carousel of images together with a bare-faced selfie and a Rhode-branded strawberry sticker pasted to the tip of her nostril. Predictably, the motion went viral and the restricted version Strawberry Glaze Peptide Lip Remedy she was teasing grew to become a greatest vendor.
On 5 March, Hailey Bieber took to Instagram once more and dropped a brand new bombshell on the social media platform: her magnificence model Rhode is launching a blusher.
Tucked away in an innocuous carousel of seaside photographs – the place the mannequin and entrepreneur might be seen reclining in a purple bikini, carrying matching purple shades and a solar hat – is a shot of her holding a peachy pink blush stick, whereas patting the components onto her cheeks to create a petal comfortable, iridescent flush.
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Eagle-eyed followers instantly began flooding her feed with questions on whether or not she was teasing a brand new Rhode blusher. One consumer wrote “OMG rhode blush????”; one other “wait is {that a} blush from @rhode 😍”. Hailey then took to her Tales, captioning one shot “Juicy glow on the go” with two pink ribbon emojis.
In one other she confirmed the blusher launch, saying, “simply to be clear, it is a rhode product I am sooooooo enthusiastic about!” and added, “She’s nonetheless in her tester package deal hehe” in case the black packaging had thrown us off the scent.
@haileybieber / Instagram
Final September, Hailey dipped her toe within the make-up area with the launch of Rhode’s Peptide Lip Tint, an amped up model of her best-selling Peptide Lip Remedy. Infused with the identical shea butter and peptide components, the Lip Tint boasts a sheer-but-buildable components in pink (Ribbon), berry (Raspberry Jelly), espresso (Espresso) and rose taupe (Toast) hues.
May the pink ribbon emojis in final evening’s put up imply one shade of blusher may also be known as Ribbon? Is the premise to match your lips to yours cheeks for a dewy monochomatic second? And can the formulation be a hybrid skincare/make-up product laced with the identical skin-softeners – hyaluronic acid, marula oil and niacinamide – as her cult Peptide Glazing Fluid?
We now have lots of questions and the launch date stays shrouded in thriller. However one factor is for certain: we’re already fantasising about simply how alive our weather-beaten pores and skin will look in spring with a bit of Rhode rosiness.
For extra from Fiona Embleton, GLAMOUR’s Affiliate Magnificence Director, observe her on @fiembleton.
