Anybody who’s ever been to a health expo is aware of that there are rather a lot of protein bars being handed out and sampled – and lots of of them style kind of the identical. However at present, Olympia Expo attendees are going to be launched to a brand-new bar that does NOT style like all of the others: Frank Sepe’s Protein Deal with marshmallow flavored crisp from Sepe Vitamin.

After we say it’s new, we imply it. He simply acquired the primary packing containers late final evening (Friday), which suggests they’re being formally unveiled at present (Day 2) on the 2023 Olympia World Health Expo on the Orange County Conference Middle in Orlando, Florida.
For these of you not on the expo and unable to attempt the bar for your self, take it from us: it’s wonderful. A small group of M&F staffers acquired to attempt it final evening, and the consensus was that it tastes identical to a Rice Krispie Deal with. It’s gentle, chewy, satisfying… and incorporates a whopping 15 grams of protein, solely 3 grams of internet carbs, and a mere 2 grams of sugar.
Correction: It’s not technically a bar. “I don’t just like the phrase ‘bar,’” says Sepe. “It’s extra of a deal with, nevertheless it’s like a protein deal with. It appears like a Rice Krispie Deal with, nevertheless it’s clearly decrease in energy, excessive in protein, very low in sugar, gluten-free, and it tastes nice.”
Sepe labored together with his workforce on this product for over a 12 months, searching for simply the best style, texture, and macronutrient profile. Evidently, he’s extraordinarily proud of the tip outcome.

“Earlier than I made a decision to create a product, I used to be searching for one thing in the marketplace to eat that was a dessert and was satisfying however didn’t have a loopy quantity of sugar and energy,” he says. “And I discovered nothing. Each bar I attempted tasted like chemical compounds and was simply fricking gross. They’re floating with sugar alcohols, principally simply rubbish. So I got down to discover the best formulation. My marshmallow deal with doesn’t get laborious. It’s not like a hockey puck. It retains its consistency, and it’s completely scrumptious.”
The Sepe Vitamin Protein Deal with might be accessible on-line and in shops throughout the nation very quickly. Retail areas will embody each sports activities vitamin and specialty well being meals shops. For updates on when and the place Sepe’s new treats might be offered, comply with his Instagram web page.