2024 GOALS:
Over time, we’ve observed our targets are all the time fairly comparable, with the identical “blanket phrases” and some small changes. I like to look again over them on the finish of every yr and see how we did, in addition to contemplate how we are able to enhance and do even higher within the new yr. I like studying by these on the finish of every yr and reflecting on how we did with our targets, and dreaming of how we are able to work towards them within the coming yr.
Bookings » 2023 felt actually wonderful. We labored with some unimaginable {couples} and met our monetary targets with our reserving calendar, plus another earnings streams I created and labored on all year long. In 2024, I’d like to be across the identical quantity, with possibly just a few extra bookings within the Fall. Spring Season positive tends to be our busiest, which I’m very pleased with, however this Fall I discovered myself pondering we may have taken on extra. I’d all the time somewhat really feel like I’ve capability for extra, than to want we’d booked much less, so I really feel actually nice going into 2024 with our present calendar and hope to attach with just a few extra 2024 {couples} within the coming months.
Play Extra » That is truly the key sauce to the work we create. The rationale we’re capable of put collectively elopements we’ve by no means seen earlier than doing them; like aviation weddings in Moab, kayaking with icebergs in Alaska, Jeeping new roads, mountain climbing new trails, and so forth, is as a result of we do these issues. We spend our day without work dwelling the adventures we create for our {couples}. Our concepts come from our personal life, our personal passions, and the rationale we’re all the time bringing new concepts to the desk is as a result of we’re in search of them ourselves! 2023 Felt like a tremendous yr for this and I’m actually excited to see what we get into in 2024!
Have A Constructive Impression » This appears a bit of completely different each single yr. In 2023, we labored intently with our native Moab BLM workplace to enhance their allowing and tips for wedding-specific occasions on BLM lands, in addition to giving again a proportion of our earnings for them to guard the land and enhance each customer’s expertise. It has been a grueling course of at instances, however I do know we could have a optimistic long-term impression if we’re affected person and protracted. We additionally plan to donate extra to organizations like Entry Fund and Honnold Basis, spend extra time educating folks about their impression on the lands, and take heed to our personal footprint as we journey, reside, and recreate!
Be a Higher Spouse, Mother, Daughter, Pal, Human » This one needs to be apparent, however truthfully I do know I’m a extremely good photographer, businesswoman + entrepreneur, however I’ve spent the previous few years rising and focusing myself on the opposite issues that basically deeply matter in my life. This yr, I’m hoping to dial in my routines and self-scheduling in order that I’m productive when it’s work time, and so I can provide myself permission to actually “clock-out” once I’m not working. I completely imagine I’ve improved drastically on this, however I nonetheless have loads of enhancements to make in balancing work with my private life.
Hold Rising, Studying, and Bettering » My hope is that yearly, I look by these photographs on this weblog submit and really feel happy with our progress. That yearly, I really feel our {couples} are much more cared for, and really feel much more worth from their expertise with us. We completely love this job and are so grateful (and amazed) by this previous yr. Subsequent yr we are going to intention to work smarter and make our shoppers even happier than ever. I by no means wish to suppose I do know all of it and I am going to by no means cease rising and enhancing. One in all my favourite items of recommendation I acquired once I was a skydiver was to be taught one thing new with each single bounce. I imagine in making use of that to all that I do, so in 2024 I hope to proceed studying one thing new with each journey session and marriage ceremony!
Lead Our Trade In A Constructive Course » I’ve realized this yr how large of an impression now we have on the pictures trade. Previously few years, we’ve poured loads into the trade within the realm of sustainability, caring for the locations we’re taking pictures in, and giving again to the communities the place we work. This yr, I hope to keep up that affect, and I’m dreaming of including one other element that I’ve felt obsessed with these days. I wish to present photographers that our work is best when our life is best — that working on a regular basis will not be the purpose. Hustle tradition is so damaging, and whereas I do know working onerous and infrequently comes with launching any enterprise, it doesn’t have to stay that manner when you attain a sustainable earnings and create constant, efficient techniques for your self. I wish to encourage folks to play, journey, and get after the life they want.
Preserve The Proper Priorities » This one sums up most of what I’ve stated above. I’m now not apprehensive about being the “finest,” having essentially the most followers, or seeming like we’re on the prime of the trade. I’m focused on dwelling an attractive life, working with {couples} that I connect with as folks, and creating work that I’m happy with.
